Trending PR Campaigns
Jay‑Z x Google Maps NYC Career Map
Roc Nation partnered with Google Maps to publish a curated map of New York City locations tied to Jay‑Z’s career (studios, venues, Marcy Houses, 40/40 Club), timed with Reasonable Doubt 30th‑anniversary pop‑ups, a Dumbo archive, subway takeovers and merchandise drops to drive cultural conversation and celebrate the milestone.
Why it worked: It piggybacked a hard anniversary news peg using a utility platform (Google Maps) to turn nostalgia into a usable, citywide guide.
The lesson: Consider tying your milestone to a mainstream tool (Maps, Calendars, QR trails) that people can interact with and journalists can embed.
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