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Bayeux Lager: A Beer for the Tapestry

PR Campaign

Friday 28th August, 2026

Battle Brewery partnered with the British Museum to create Bayeux Lager, a limited-edition beer released alongside the museum’s Bayeux Tapestry exhibition. Inspired by the brewery’s connection to the Battle of Hastings, the label turns the historic tapestry into a contemporary beer souvenir sold through the museum.

Why it worked: It hit a hard news peg by tying a limited beer to a major museum exhibition, creating a souvenir product journalists could preview and date.

The lesson: Consider launching a limited product co-created with a cultural venue timed to an opening night, with pre-orderable, photogenic packaging.

Battle Brewery British Museum

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
beveragedaily.com	New beverage launches: Mate iced tea, Sierra Paloma and beer bonanza…	Friday 28th August, 2026

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