Trending PR Campaigns
Molly’s $15 Million Price Tag
After Kelly Clarkson said a Brooklyn visit left her feeling dismissed when she asked about buying Molly, Art of Play’s mechanical bird mascot, the shop publicly disputed her account. Its owner then said Molly was available for $15 million, turning the celebrity row into an absurd price-tag headline and drawing widespread attention to the store.
Why it worked: They hijacked a celebrity spat with an outrageous, specific $15 million price tag—turning conflict into a quotable, newsworthy escalation hook.
The lesson: Consider reframing any complaint into a bold, numeric counteroffer that’s absurd yet concrete to generate headlines and reporter-friendly quotes.
Coverage over time
How this story spread across the media