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Lady Gaga’s FamilyMart recruitment advert

PR Campaign
Thursday 24th September, 2026

FamilyMart put Lady Gaga to work in a Japanese convenience store, where she mops floors, serves food and restocks shelves in a recruitment advert. The unexpected sight of a global pop star doing everyday store jobs gives the chain’s hiring push a memorable hook amid widespread staff shortages.

Why it worked: A-list role reversal plus hard numbers on 30% understaffing turned celebrity sizzle into a timely labour-market news story.

The lesson: Consider flipping a status symbol: put an unexpected VIP doing the unglamorous task, and anchor it with one sharp, shocking stat.

FamilyMart Lady Gaga
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
timeout.com Lady Gaga becomes a FamilyMart staff member in new Japan commercial Thursday 24th September, 2026
straitstimes.com Mop this way: Lady Gaga clocks in at FamilyMart to lure Japan’s part-timers Friday 25th September, 2026
japantoday.com Lady Gaga, FamilyMart team up for convenience store work video - Japan Today Friday 25th September, 2026
inc.com Lady Gaga Is Recruiting Convenience Store Workers in Japan. The Celebrity Ad Is Only Part of the Pitch Sunday 27th September, 2026
france24.com Japanese convenience store enlists Lady Gaga to bolster recruitment Monday 28th September, 2026
japantimes.co.jp FamilyMart enlists Lady Gaga to bolster recruitment - The Japan Times Tuesday 29th September, 2026
ft.com Convenience store woman: Lady Gaga urges Japanese to work at FamilyMart Tuesday 29th September, 2026
afr.com Lady Gaga stars in commercial for FamilyMart, Japan’s second-largest convenience store chain, to fight severe labour shortage Tuesday 29th September, 2026
smartcompany.com.au Rah-rah-ah-ah-ah, recruitment: Lady Gaga joins Japan’s hunt for workers Wednesday 30th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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