Trending PR Campaigns
Celtic Park Coordinates
Oasis released a cryptic chip-shop teaser packed with clues that fans decoded as the coordinates of Celtic Park. Scottish cultural details, hidden numbers and a cameo from Robert Carlyle turned possible concert speculation into a crowd-solved mystery that earned news coverage.
Why it worked: The hidden-number puzzle that resolved to Celtic Park’s exact coordinates created a time-sensitive, fan-solved scoop journalists could verify fast.
The lesson: Consider seeding a simple, solvable cipher that decodes to a place or time, then let fans race to crack it publicly.
Coverage over time
How this story spread across the media