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Retail · September 2026
Dubbo Lighting Centre’s Fanman
Monday 21st September, 2026
Dubbo Lighting Centre gave its local shop a caped mascot: Fanman, a superhero in bright blue, yellow and red, appearing on social media and the business ute. The unexpected character caught national attention when DC Comics alleged it was too similar to Superman, turning a small retailer’s playful attempt to stand out into a high-profile trademark dispute.
Why it worked: A classic David-vs-Goliath trademark clash created timely legal jeopardy with visual proof (the suit and ute wrap), making coverage irresistible.
The lesson: Consider staging a harmless-looking brand element that edges a known boundary, then be ready with receipts and a humble human spokesperson.
Dubbo Lighting Centre
DC Comics
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | Salesman's 'superhero' branding triggers DC Comics trademark dispute | Monday 21st September, 2026 |
| smartcompany.com.au | It’s a bird, it’s a plane, it’s a… ceiling fan: Dubbo small business in super-sized dispute with DC Comics over Fanman character | Wednesday 23rd September, 2026 |