Trending PR Campaigns
Spend Elon’s Money
Neal.fun created an interactive game that gives players a virtual trillion dollars to spend on everything from Big Macs to cruise ships. The hook is simple and revealing: even buying thousands of expensive items barely makes a dent, turning an abstract fortune into something people can play with and understand.
Why it worked: It converted an abstract number into a tactile, time-sucking simulator, creating visceral scale and headline-friendly screenshots of absurd purchases.
The lesson: Consider turning an invisible metric into an interactive calculator or slider that outputs jaw-dropping, screenshot-ready comparisons users can share.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| digg.com | WIRED and Neal Agarwal create ‘Spend Elon Musk’s Money’ visualization · Digg | Thursday 8th October, 2026 |
| boingboing.net | Wired and Neal.fun team up to spend Elon's trillion dollars | Thursday 8th October, 2026 |