Trending PR Campaigns
Off The Table: Farmed Salmon
A global chefs’ group has blacklisted farmed salmon in the second instalment of its “Off The Table” campaign. The hook is a collective refusal to serve the product, turning a food choice into a clear, newsworthy stance; the article gives no further details about the group or its reasons.
Why it worked: It weaponised purchasing power—coordinated chef boycotts create immediate, binary market tension and a clear, conflict-driven news peg.
The lesson: Consider orchestrating a credible group pledge to pause a common practice for 60 days, with public signatories and a countdown clock.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Global Initiative Sparks Movement to Take Ocean-Farmed Salmon Off the table, High-Profile Chefs Lead the Charge for a More Sustainable Future | Monday 20th October, 2025 |
| seafoodnews.com | Global Initiative Sparks Movement to Take Ocean-Farmed Salmon Off the Table | Friday 26th December, 2025 |
| undercurrentnews.com | Global chefs group blacklists farmed salmon with second instalment of 'Off The Table' campaign - Undercurrent News | Thursday 24th September, 2026 |