Trending PR Campaigns
Hudson Williams’ Updated Skincare Routine
Skin1004 partnered with actor Hudson Williams for a 14-minute video updating the skincare routine that first drew fans’ attention last year. The hook was its deliberately candid, long-form feel, with Williams sharing his real reactions to products and joking that he had “glass skin mogged” viewers.
Why it worked: It reframed a paid partnership as a sequel to a beloved “unedited” viral, using long-form authenticity and quotable bravado (“glass skin mogged”) to drive coverage.
The lesson: Consider pitching a sequel to a past viral moment with a longer, candid cut and one sticky, meme-ready line for headlines.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thecut.com | Hudson Williams Is Skin1004’s New Ambassador | Thursday 6th August, 2026 |
| yesstyle.com | Korean Skin Care Products HEATED RIVALRY Star Hudson Williams Swears By! – the yesstylist | Sunday 13th September, 2026 |
| pagesix.com | Hudson Williams treated the internet to an updated skin care routine video: ‘Glass skin mogged’ | Wednesday 14th October, 2026 |