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#1 Campaign in Beauty & Cosmetics · October 2026
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#1 Campaign
Beauty & Cosmetics · October 2026

Hudson Williams’ Updated Skincare Routine

PR Campaign
Wednesday 14th October, 2026

Skin1004 partnered with actor Hudson Williams for a 14-minute video updating the skincare routine that first drew fans’ attention last year. The hook was its deliberately candid, long-form feel, with Williams sharing his real reactions to products and joking that he had “glass skin mogged” viewers.

Why it worked: It reframed a paid partnership as a sequel to a beloved “unedited” viral, using long-form authenticity and quotable bravado (“glass skin mogged”) to drive coverage.

The lesson: Consider pitching a sequel to a past viral moment with a longer, candid cut and one sticky, meme-ready line for headlines.

Skin1004
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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