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The best PR campaigns right now, ranked by coverage. Updated daily.
#1 Campaign in Health & Wellbeing · August 2026
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#1 Campaign
Health & Wellbeing · August 2026

Mutts Across America Surprise Grants

PR Campaign
Friday 10th March, 2023

MuttNation Foundation and Tractor Supply Co. surprised one animal shelter or rescue in every US state with a $5,000 grant, adding a wildcard recipient for a total of $255,000. The no-application, no-nomination format creates a feel-good reveal across the country and gives local shelters a timely moment in the spotlight.

Why it worked: The no-application, 50-state surprise mechanic created guaranteed local angles everywhere on the same day, plus an easy national headline.

The lesson: Consider a coordinated, surprise micro-grant in every state or neighborhood to trigger simultaneous local coverage and a simple national wrap.

MuttNation Foundation Tractor Supply Co.
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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