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Under the Castle Halloween Takeover

PR Campaign
Friday 31st July, 2026

Ocean Park Hong Kong partnered with Jackson Wang’s Under the Castle (Team Wang Design) to create a gothic horror Halloween takeover for 2026: a mist-shrouded ‘ancient castle’ walkthrough, immersive scare rooms, themed F&B, game booths and exclusive merchandise designed to turn the park experience into a high-fashion horror activation and drive publicity.

Why it worked: It hijacked the Halloween news cycle with a celebrity-owned IP crossover, offering hard visuals (castle build) and merch-driven commercial proof.

The lesson: Consider pairing a rising celebrity’s owned IP with a tangible build or pop-up and exclusive drops to anchor timely coverage.

Ocean Park Hong Kong Team Wang Design (Under the Castle)
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
marketing-interactive.com Ocean Park teams up with Jackson Wang’s ‘Under the Castle’ IP this Halloween | Marketing-Interactive Friday 31st July, 2026
blooloop.com Ocean Park Hong Kong partners with Jackson Wang's Under the Castle for Halloween Friday 31st July, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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