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Top 5 Campaign in Health & Wellbeing · August 2026
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Top 5 Campaign
Health & Wellbeing · August 2026

Chris Evans’ Dream Date for Rescue Dogs

PR Campaign
Tuesday 18th August, 2026

Chris Evans teamed up with The Dodo and the Animal Rescue League of Boston for a playful “Dream Date” video with Greg and Callie, a bonded pair needing adoption. The celebrity matchmaking format gave the dogs attention and helped them find a permanent home.

Why it worked: It hijacked The Dodo’s built‑in virality with a local‑hero celebrity plus a clear stakes-driven outcome (bonded pair adopted now).

The lesson: Consider pairing a beloved local figure with a high‑friction need and a format audiences already binge, then set a measurable, imminent goal.

Animal Rescue League of Boston The Dodo
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