Trending PR Campaigns
Burberry x Highgrove: King Charles’s Artwork on Clothing
Burberry and Highgrove launched their fifth collection together, using a watercolor by King Charles of his home, Birkhall, as the print and inspiration for the collection’s colours. It is the first time the King’s artwork has appeared on clothing, including a sweater and scarf.
Why it worked: It broke a genuine first—King Charles’s own watercolor printed on wearable Burberry—blending royalty access with a tangible, shoppable art exclusive.
The lesson: Consider pitching a “first-ever” tangible remix of a well-known figure’s personal craft, tied to a limited drop and precise on-sale moments.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hellomagazine.com | Burberry's latest collection was inspired by King Charles and you probably didn't realise | Wednesday 27th March, 2024 |
| townandcountrymag.com | You Can Buy a King Charles Watercolor from Burberry | Tuesday 13th October, 2026 |
| aeworld.com | Burberry partners with King Charles III’s Highgrove Gardens for new collection - A&E Magazine | Tuesday 13th October, 2026 |
| telegraph.co.uk | King Charles turns designer for Burberry | Wednesday 14th October, 2026 |
| fuckingyoung.es | Burberry brings King Charles III’s watercolour to its iconic outerwear - Fucking Young! | Wednesday 14th October, 2026 |
| evoke.ie | Royal collaborates with Burberry for new clothing collection | Thursday 15th October, 2026 |
| houseandgarden.co.uk | King Charles’ beloved Scottish retreat is now on a Burberry jumper | House & Garden | Friday 16th October, 2026 |
| vanityfair.com | Burberry’s Next Print? A Watercolor by King Charles III | Vanity Fair | Monday 19th October, 2026 |