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Top 3 Campaign in Beauty & Cosmetics · October 2026
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Top 3 Campaign
Beauty & Cosmetics · October 2026

Lancôme “I’m Fine” Mental Health Campaign

PR Campaign
Saturday 10th October, 2026

Ahead of World Mental Health Day, Lancôme and the Anxiety and Depression Association of America partnered with Zoe Saldaña for the “I’m Fine” campaign. Saldaña shared how pride and fear once kept her from asking for help, giving the campaign a personal hook for challenging the habit of hiding distress and encouraging women to support one another.

Why it worked: It hit World Mental Health Day with a celebrity confession plus fresh stats on the “I’m fine” lie, creating urgency and proof.

The lesson: Consider pairing a timely calendar moment with a vulnerable first‑person story and a simple stat that exposes a common lie.

Lancôme Anxiety and Depression Association of America
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How this story spread across the media

Publication Headline Date
complex.com Zoe Saldaña Opens Up About Mental Health Struggles: 'I Battled Alone' Saturday 10th October, 2026
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