Trending PR Campaigns
BMW’s EV Range Expectations Survey
BMW surveyed 1,005 US adults about how much they drive and how much range they want from an electric car. The gap made the hook: while 73% said 75 miles or less covers a typical day, 42% still wanted at least 300 miles of range before buying an EV. The survey also tested whether faster charging could ease those concerns.
Why it worked: It weaponised a counterintuitive stat gap—actual daily miles vs desired range—quantified with fresh, citable numbers from a credible brand.
The lesson: Consider fielding a quick poll that exposes a surprising behaviour–belief gap, then anchor the pitch on one killer, dissonant datapoint.
Coverage over time
How this story spread across the media