Trending PR Campaigns
Garage Parking Insurance Insight
Go.Compare published research showing drivers who park in garages overnight face higher average insurance premiums, linking the finding to garage conversions and larger modern cars; the data and quoted spokesperson framed the surprising insight to attract media coverage.
Why it worked: They led with a counterintuitive data point (garage parking costs more) backed by proprietary quotes and ABI context, creating instant tension and utility.
The lesson: Consider pitching a surprising, numbers-backed reversal of “common sense” in your category, with an expert quote and credible third-party benchmarks.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| walesonline.co.uk | Car insurance warning for drivers who park in a garage | Wales Online | Tuesday 2nd June, 2026 |
| mirror.co.uk | Driveway parking mistake means motorists 'charged more' | Saturday 6th June, 2026 |
| birminghammail.co.uk | UK households with cars being kept in garages face 'surprise' £54 charge - Birmingham Live | Tuesday 9th June, 2026 |