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Top 5 Campaign in Finance · August 2026
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Top 5 Campaign
Finance · August 2026

The 50mpg EV Reality Check

PR Campaign
Tuesday 11th August, 2026

Rightcharge analysed tens of thousands of fleet charging sessions to show that rising public-charging use had pushed average EV running costs to roughly the same level as a 50mpg petrol car. The comparison turned routine charging data into a timely challenge to the assumption that electric fleets are always cheaper to run.

Why it worked: It reframed raw charging-session data into a simple 50mpg petrol equivalence, creating a counter-narrative with hard, time-stamped numbers.

The lesson: Consider translating your internal usage data into a single, relatable household-metric comparison that overturns a common assumption this quarter.

Rightcharge
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autocar.co.uk Public charging reliance pushes EV fleet running costs to match 50mpg petrol car | Autocar Tuesday 11th August, 2026
autocar.co.uk Public charging reliance pushes EV fleet running costs to match 50mpg petrol car | Autocar Tuesday 11th August, 2026
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