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Factorial Business Facts Index 2026
Factorial presented its Business Facts Index 2026 at a summit in Milan, using workplace research to challenge the idea that AI automatically saves time. The report found that AI has raised performance expectations for many Italian businesses while workloads often remain unchanged or increase, and put a cost on the time lost to fragmented software.
Why it worked: It used fresh, country-specific survey stats and hard cost estimates to puncture the “AI saves time” myth at a live event peg.
The lesson: Consider fielding a quick national poll that quantifies an accepted myth’s hidden cost, then launch it with a timed news hook.
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