Trending PR Campaigns
Apple x The King’s Trust Creative Labs
Apple and The King’s Trust launched Creative Labs, a programme giving young people aged 18 to 30 workshops, mentoring and hands-on experience in digital creative skills. The first cohort of up to 20 participants began with sessions on music and the creative industries, extending the partners’ existing youth education work into career-focused creative training.
Why it worked: It hit a perfect news window by tying a royal-backed youth initiative to Apple Music Hall’s opening, offering scarce, career-making access to Apple experts.
The lesson: Consider hitching your announcement to a high-profile venue launch or anniversary, with a tiny cohort promise of direct expert access.
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