Trending PR Campaigns
Mister Spex Eye Health Report 2026
For World Sight Day, Mister Spex and Skleo Health published a report based on nearly 14,000 eye screenings in Mister Spex stores across Germany. Its headline finding: 29% of participants who reported no symptoms had signs needing further investigation, giving the brands a timely, data-led way to highlight gaps in eye-care check-ups.
Why it worked: It hit World Sight Day with proprietary, large-sample in-store screening data revealing a counterintuitive risk (asymptomatic issues in 29%, 61% over-60s).
The lesson: Consider timing a simple, scalable field test to a relevant awareness day and publish a single startling stat that challenges common behaviour.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | World Sight Day: Nearly one in three people without symptoms have findings that need further investigation | Thursday 8th October, 2026 |