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Top 10 Campaign in Health & Wellbeing · October 2026
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Top 10 Campaign
Health & Wellbeing · October 2026

Mister Spex Eye Health Report 2026

PR Campaign
Thursday 8th October, 2026

For World Sight Day, Mister Spex and Skleo Health published a report based on nearly 14,000 eye screenings in Mister Spex stores across Germany. Its headline finding: 29% of participants who reported no symptoms had signs needing further investigation, giving the brands a timely, data-led way to highlight gaps in eye-care check-ups.

Why it worked: It hit World Sight Day with proprietary, large-sample in-store screening data revealing a counterintuitive risk (asymptomatic issues in 29%, 61% over-60s).

The lesson: Consider timing a simple, scalable field test to a relevant awareness day and publish a single startling stat that challenges common behaviour.

Mister Spex Skleo Health
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Coverage over time

How this story spread across the media

Publication Headline Date
presseportal.de World Sight Day: Nearly one in three people without symptoms have findings that need further investigation Thursday 8th October, 2026
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