Trending PR Campaigns
Britain’s Parcel Rush Hour
Collect+ and PayPoint analysed parcel transactions across their network and found that activity peaks at 5pm on Mondays. The data-led hook turns everyday parcel admin into a neat national insight, with Monday accounting for 19.5% of weekly transactions.
Why it worked: It worked because proprietary, time-stamped network data isolated a specific, surprising peak (5pm Monday), creating a clear, headline-friendly stat and weekday tension.
The lesson: Consider mining your platform’s timestamps to name a weekly “rush hour” for a behaviour, then pitch the exact busiest minute.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| talkingretail.com | 5pm Monday revealed as Britain’s parcel rush hour | Wednesday 7th October, 2026 |