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JADE and Hans Zimmer’s Blue Planet III Song
To launch Blue Planet III, BBC Studios brought JADE together with Hans Zimmer and Bleeding Fingers Music to create “Into The Deep (Seas Cry)”. The original song debuted alongside the series’ first extended trailer, giving the new season a distinctive musical introduction from a major artist who grew up watching Blue Planet.
Why it worked: It hit a hard news moment by premiering a celebrity-collab single on Radio 1 timed to the first trailer drop, uniting two fanbases.
The lesson: Consider pairing a surprising cross‑discipline collaborator with your launch moment and premiere it on a high‑reach live slot for instant news.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hollywoodreporter.com | Hans Zimmer, Jade Thirlwall Team on BBC's 'Blue Planet III' Song | Tuesday 6th October, 2026 |
| culturecues.co.uk | JADE and Hans Zimmer Team Up for New Blue Planet III Song Into The Deep | Tuesday 6th October, 2026 |
| bbc.com | Jade Thirlwall says working on Blue Planet III song was magical | Tuesday 6th October, 2026 |
| upi.com | Listen: Little Mix's Jade releases 'Into the Deep' for 'Blue Planet III' - UPI.com | Tuesday 6th October, 2026 |
| upi.com | Listen: Little Mix's Jade releases 'Into the Deep' for 'Blue Planet III' - UPI.com | Tuesday 6th October, 2026 |
| hollywoodreporter.com | BBC 'Blue Planet III' Trailer: Piccadilly Lights, Blue Carpet Event | Tuesday 6th October, 2026 |
| northeasttimes.com | Blue Planet III Trailer Debuts in London With New Song by Jade and Hans Zimmer - Northeast Times | Tuesday 6th October, 2026 |