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#1 Campaign in Finance · October 2026
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#1 Campaign
Finance · October 2026

Hippo’s 2026 Extreme Weather Report

PR Campaign
Tuesday 6th October, 2026

Hippo commissioned a survey of 1,047 US homeowners to reveal how poorly many understand their weather-related insurance cover: 37% could not confidently explain what their policy covers, and 55% did not know their deductible. The report connects those gaps to real out-of-pocket costs and lingering debt, giving the findings a timely hook around extreme weather and household finances.

Why it worked: It paired fresh, quantified ignorance (deductible and coverage illiteracy) with immediate wallet impact during an extreme-weather news cycle, creating urgency.

The lesson: Consider fielding a quick poll that exposes a hidden cost gap people assume is covered, then tie it to a timely risk window.

Hippo Insurance Services
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