Trending PR Campaigns
MoneySuperMarket’s Great British Motorway Report
MoneySuperMarket analysed collision rates, roadworks, lane closures and driver feedback to rank Britain’s most challenging motorways. The report gave local media a strong regional hook: three Greater Manchester routes made the top 10, with the M60 taking first place.
Why it worked: It packaged fresh, comparative rankings with named local roads and hard metrics, giving regional outlets an instant, place-specific headline.
The lesson: Consider building a ranked local league table from public data, then pitch city-by-city winners with tailored stats and quotes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| intelligentinstructor.co.uk | Take A Break - Intelligent Instructor - Intelligent Instructor | Tuesday 25th August, 2026 |
| whatcar.com | M60 dubbed the UK’s most challenging motorway in new research | What Car? | Monday 21st September, 2026 |
| themanc.com | Three Manchester motorways named in top 10 'most challenging' in UK | Tuesday 6th October, 2026 |