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Project Australia: Cottesloe-to-Bondi Relay
Six ultra-endurance runners took turns running 4,000km from Cottesloe Beach to Bondi Beach over 15 days, raising funds and awareness for domestic violence support service Beyond DV. The personal hook came from runner Hayden Sumner, who dedicated the effort to his mother, whose life was affected by domestic violence.
Why it worked: A measurable, extreme feat (4,000km in 15 days, nonstop shifts) tied to a raw personal backstory gave reporters clear stakes and visuals.
The lesson: Consider staging a continuous, trackable endurance or uptime record with a single, poignant personal story anchoring every update and photo.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | Runner honours mother in epic Perth to Sydney relay for DV awareness | Monday 5th October, 2026 |