Trending PR Campaigns
Breast Cancer Awareness-to-Action Survey
The American Cancer Society surveyed about 33,000 women to find out whether awareness of breast cancer risks translates into action. The headline finding was a clear gap: while 91% knew low physical activity raises risk, only 27% met recommended activity guidelines—giving the organisation a timely, data-led hook to prompt conversation about prevention.
Why it worked: It weaponized a stark knowledge–behavior gap with large-sample, percentage-driven stats, turning an awareness month trope into fresh, counterintuitive news.
The lesson: Consider fielding a quick, credible survey that exposes a know–do gap, then pitch the most shocking delta as the headline hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wbaltv.com | Survey: Women know breast cancer risk factors, few act on them - WBAL | Thursday 1st October, 2026 |
| scrippsnews.com | Most women know breast cancer risks, yet they're not acting on them | Thursday 1st October, 2026 |
| medicaldaily.com | Breast Cancer Awareness Gap: 85% of Women in ACS Survey Link Alcohol to Risk, Yet 69% Still Drink | Saturday 3rd October, 2026 |