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Top 10 Campaign
Ecommerce · October 2026
Loop’s Returns Revenue Gap Survey
Thursday 10th September, 2026
Loop commissioned research into Australian shoppers’ online returns habits, finding that 55% had abandoned a purchase or stopped buying from a fashion brand because of its returns policy. The hook is a sharp contrast between shoppers’ willingness to walk away and retailers’ tendency to focus on logistics and lost revenue instead of customer churn.
Why it worked: It framed a timely retailer blind spot with fresh, quantified consumer-vs-retailer disconnect data, turning a cost-center topic into churn-risk news.
The lesson: Consider fielding a quick poll that exposes an executive misconception with a single, surprising stat gap and a clear financial consequence.
Loop
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| chainstoreage.com | Returns affect online purchase behavior – here’s how | Chain Store Age | Thursday 10th September, 2026 |
| prnewswire.com | Australians are addicted to returns and exchanges, according to new data | Tuesday 29th September, 2026 |
| just-style.com | Over half of Aussie online shoppers ditch brands over returns, survey finds | Thursday 1st October, 2026 |
| ecommercenews.com.au | Australian shoppers quit brands over returns policies | Tuesday 6th October, 2026 |