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It Starts Outside: Filmmaker Shorts Programme
Merrell and Sundance Collab launched a three-year programme supporting filmmakers to make short films about what the outdoors means to them. Six filmmakers will each receive $20,000 and mentorship to create a 60–90-second film, with the first films set to screen at the Sundance Film Festival in Boulder.
Why it worked: It tied a brand-funded micro-grants program to a marquee festival moment, offering hard numbers, named grantees, and a guaranteed Sundance screening hook.
The lesson: Consider pitching a time-bound micro-grant with named recipients and a confirmed high-profile stage for debut; bake in mentorship and exact payouts.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiewire.com | Sundance Collab and Merrell Announce New Storytelling Partnership ‘It Starts Outside’ | Thursday 1st October, 2026 |
| simonleasher.com | Movie News Catch Up From The Last 7 Days - September 27th to October 4th, 2026 | Sunday 4th October, 2026 |