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Top 10 Campaign in Fashion & Apparel · October 2026
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Top 10 Campaign
Fashion & Apparel · October 2026

It Starts Outside: Filmmaker Shorts Programme

PR Campaign
Thursday 1st October, 2026

Merrell and Sundance Collab launched a three-year programme supporting filmmakers to make short films about what the outdoors means to them. Six filmmakers will each receive $20,000 and mentorship to create a 60–90-second film, with the first films set to screen at the Sundance Film Festival in Boulder.

Why it worked: It tied a brand-funded micro-grants program to a marquee festival moment, offering hard numbers, named grantees, and a guaranteed Sundance screening hook.

The lesson: Consider pitching a time-bound micro-grant with named recipients and a confirmed high-profile stage for debut; bake in mentorship and exact payouts.

Merrell Sundance Collab
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
indiewire.com Sundance Collab and Merrell Announce New Storytelling Partnership ‘It Starts Outside’ Thursday 1st October, 2026
simonleasher.com Movie News Catch Up From The Last 7 Days - September 27th to October 4th, 2026 Sunday 4th October, 2026
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