Trending PR Campaigns
Paint the City Pink
To open Breast Cancer Awareness Month, the Ushalakshmi Breast Cancer Foundation lit Hyderabad landmarks including the Charminar, Buddha Statue and Durgam Cheruvu Cable Bridge in pink. The annual citywide display turns familiar landmarks into a visible reminder to look after breast health and seek early detection.
Why it worked: A single-night, citywide lighting takeover created a rare visual spectacle plus an 18-year superlative (“only city worldwide”), giving irresistible news peg and photos.
The lesson: Consider staging a synchronized, one-night citywide visual change with a defensible superlative and a clear call-to-action journalists can photograph.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| telanganatoday.com | Hyderabad turns pink as Breast Cancer Awareness month begins - Telangana Today | Wednesday 30th September, 2026 |
| thehindu.com | Hyderabad landmarks turn pink to observe breast cancer awareness month - The Hindu | Thursday 1st October, 2026 |
| thehindu.com | Hyderabad landmarks turn pink to observe breast cancer awareness month - The Hindu | Thursday 1st October, 2026 |