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Top 10 Campaign in Health & Wellbeing · September 2026
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Health & Wellbeing · September 2026

The €8.30 Supplement Savings Study

PR Campaign
Tuesday 29th September, 2026

Food Supplements Europe commissioned Frost & Sullivan to model the potential impact of omega-3, phytosterol and beta-glucan supplements on cardiovascular health across the EU and UK. The headline hook: for every €1 spent, targeted supplementation could generate up to €8.30 in societal savings, bringing a policy-friendly economic argument to a familiar public-health topic.

Why it worked: It reframed a health claim as a budget line, using a third-party economic model with a clean €1→€8.30 ROI tied to current EU policy.

The lesson: Consider commissioning an independent cost–benefit model that quantifies a simple €1→€X payoff linked to an active policy agenda.

Food Supplements Europe Frost & Sullivan
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
nutraingredients.com Calcium plus vitamin D could save European healthcare nearly €4 billion Wednesday 22nd February, 2017
nutraingredients.com Phytosterols could save Europe €26 billion in heart disease healthcare costs Sunday 14th May, 2017
nutraingredients.com Targeted supplementation could deliver billions in societal savings, according to new research Tuesday 29th September, 2026
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