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#1 Campaign
Health & Wellbeing · October 2026
The €8.30 Supplement Savings Study
Tuesday 29th September, 2026
Food Supplements Europe commissioned Frost & Sullivan to model the potential impact of omega-3, phytosterol and beta-glucan supplements on cardiovascular health across the EU and UK. The headline hook: for every €1 spent, targeted supplementation could generate up to €8.30 in societal savings, bringing a policy-friendly economic argument to a familiar public-health topic.
Why it worked: It reframed a health claim as a budget line, using a third-party economic model with a clean €1→€8.30 ROI tied to current EU policy.
The lesson: Consider commissioning an independent cost–benefit model that quantifies a simple €1→€X payoff linked to an active policy agenda.
Food Supplements Europe
Frost & Sullivan
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nutritionaloutlook.com | Widespread Omega-3 Usage Could Save €12.9 Billion in Annual EU Healthcare Costs, Study Suggests | Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends | Wednesday 18th May, 2016 |
| nutraingredients.com | Calcium plus vitamin D could save European healthcare nearly €4 billion | Wednesday 22nd February, 2017 |
| nutraingredients.com | Phytosterols could save Europe €26 billion in heart disease healthcare costs | Sunday 14th May, 2017 |
| nutraingredients.com | Targeted supplementation could deliver billions in societal savings, according to new research | Tuesday 29th September, 2026 |
| citeline.com | Omega-3, Beta-Glucan Supplements Could Save EU Health Systems Billions in Cardiovascular Costs | Wednesday 30th September, 2026 |