Trending PR Campaigns
Kingfisher’s Motorsport Mundial partnership
Kingfisher Insurance became the presenting partner of Motorsport Mundial on ITV4 and ITVX, and teamed up with Greenlight Television on a YouTube series profiling motorsport participants and their insurance needs. The hook is to put real competitors and their stories at the centre of an insurance campaign, rather than rely on conventional ads.
Why it worked: It turned sponsorship into editorial by co-producing shows with insider voices, giving journalists a timely media-access story, not an ad buy.
The lesson: Consider pitching a co-created series with a niche community’s gatekeeper, featuring real users’ stakes and data, timed to a broadcast debut.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Kingfisher announces motorsport sponsorships | Insurance Business UK | Wednesday 24th January, 2024 |
| insurancebusinessmag.com | Kingfisher takes its motorsport strategy to ITV4 and YouTube | Insurance Business | Tuesday 29th September, 2026 |
| insurancebusinessmag.com | Kingfisher takes its motorsport strategy to ITV4 and YouTube | Insurance Business | Tuesday 29th September, 2026 |
| archyde.com | Kingfisher Insurance Lands ITV4 Motorsport Mundial Partnership – Archyde | Wednesday 30th September, 2026 |
| thesoutherngazette.com | Kingfisher Insurance Backs ITV’s Motorsport Mundial in Multi-Year Deal to Bring More Motorsport to UK Fans - The Southern Gazette | Friday 2nd October, 2026 |
| eastangliagazette.com | Kingfisher Insurance Backs ITV’s Motorsport Mundial in Multi-Year Deal to Bring More Motorsport to UK Fans - The East Anglia Gazette | Friday 2nd October, 2026 |