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Finance · September 2026

Mattioli Woods life events survey

PR Campaign
Monday 28th September, 2026

Mattioli Woods commissioned YouGov to survey 2,078 UK adults about financial preparedness for major life events. The hook was a headline-friendly finding: 44% felt unprepared, with notable differences by age and gender.

Why it worked: A nationally representative YouGov data point with clear sub-group splits (age, gender, region) gave journalists instant headline, chartable angles, and relevance.

The lesson: Consider commissioning a quick, credible poll that reveals a counterintuitive vulnerability by demographic, then offer tailored expert quotes for each segment.

Mattioli Woods YouGov
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
eastangliagazette.com Almost half of Brits are unprepared for life’s financial shocks - The East Anglia Gazette Monday 28th September, 2026
professionaladviser.com Most Britons feel financially unprepared for major life events Monday 28th September, 2026
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