All PR Campaigns › Feel the Fibre

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Top 10 Campaign in Retail · October 2026

Back

Top 10 Campaign

Retail · October 2026

Feel the Fibre

PR Campaign

Monday 28th September, 2026

Veg Power launched Feel the Fibre to get families eating more beans and pulses, using new research on children’s fibre intake as the hook. The campaign brings the message into schools with lesson plans and activities, and into homes through cooking sessions, recipes and a sponsored podcast series.

Why it worked: It paired fresh, UK-specific fibre-gap stats with a schools rollout tied to new food standards, giving journalists timely data and policy relevance.

The lesson: Consider fielding new, proprietary stats that expose a gap, then anchor them to an imminent policy or calendar change schools can act on.

Veg Power Sainsbury’s

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Veg Power launches ‘Feel the Fibre’ campaign	Monday 28th September, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Beauty & Cosmetics and Retail Campaigns

These beauty & cosmetics and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

The Body Shop sustainable packaging survey

The Body Shop survey: majority value sustainable packaging.

Made in Britain Visibility Push

YouGov research highlights demand but poor visibility for UK-made goods.

Made in Britain Hawkins & Brimble

Open Farm Sunday: Public Opinion Survey

LEAF survey finds 93% back food-plus-nature farming.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.