Trending PR Campaigns
Center Parcs Sensory Library
Center Parcs opened a free Sensory Library at its Elveden Forest village, lending neurodivergent children and families tools such as ear defenders, calming lights and visual aids, with no diagnosis required. The practical initiative responds to families’ needs and is backed by commissioned research on holiday accessibility, with a rollout to all six villages planned by 2028.
Why it worked: It paired a concrete, no-diagnosis-needed service launch with proprietary stats quantifying unmet demand and a time-bound national rollout plan.
The lesson: Consider launching a free, borrowable toolkit tied to your space, backed by fresh survey data and a dated multi-location expansion.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| 72point.com | Center Parcs has become the first holiday operator to begin the roll out of new sensory libraries at all of its villages to cater for families with neurodivergent children - 72Point Talking Points | Tuesday 22nd September, 2026 |
| blooloop.com | Center Parcs launches Sensory Library for neurodivergent children | Thursday 24th September, 2026 |
| netmums.com | Center Parcs launches major new service for children with additional needs after 70% of parents call for more holiday support - Netmums | Friday 2nd October, 2026 |