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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Travel · September 2026
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Top 5 Campaign
Travel · September 2026

Center Parcs Sensory Library

PR Campaign
Tuesday 22nd September, 2026

Center Parcs opened a free Sensory Library at its Elveden Forest village, lending neurodivergent children and families tools such as ear defenders, calming lights and visual aids, with no diagnosis required. The practical initiative responds to families’ needs and is backed by commissioned research on holiday accessibility, with a rollout to all six villages planned by 2028.

Why it worked: It paired a concrete, no-diagnosis-needed service launch with proprietary stats quantifying unmet demand and a time-bound national rollout plan.

The lesson: Consider launching a free, borrowable toolkit tied to your space, backed by fresh survey data and a dated multi-location expansion.

Center Parcs
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