Trending PR Campaigns
The Lesbian Bar Project
As lesbian bars faced a steep decline and pandemic closures, filmmakers Erica Rose and Elina Street launched the Lesbian Bar Project: a national fundraiser and awareness campaign supporting the 13 bars that took part. A short film and a clear, urgent story about spaces that had dwindled from an estimated 200 to just 15 gave the campaign a strong reason to travel beyond fundraising circles.
Why it worked: It paired a hard, shocking stat (200 to 15 bars) with urgent, time-bound action (pandemic fundraiser + PSA) and a celebrity narrator, making editors bite.
The lesson: Consider quantifying a vanishing thing in one startling number, then launch a time-boxed rescue drive with a recognizable voice to lead it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thehill.com | Lesbian bars are dwindling across the US. How online outrage over mask policy dispute thrust one into the spotlight | Friday 25th September, 2026 |
| smithsonianmag.com | The Rise and Fall of America's Lesbian Bars | — |