Trending PR Campaigns
NY Loves Canada
US tourism organisations launched conciliatory campaigns to win Canadian visitors back after travel plunged amid political tensions. The work included “NY Loves Canada” discounts, Las Vegas hotels accepting Canadian dollars at par and Brand USA bringing its Travel Week trade event to Canada—though the broader story is a difficult attempt to market hospitality during a trade war.
Why it worked: It piggybacked on a fast-moving political trade war with hard numbers and a concrete concession—dollar-at-par deals—that flipped outrage into action.
The lesson: Consider anchoring your pitch to a live policy clash and include a bold, wallet-level giveback (fee waivers, price match, currency parity).
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| citynews.ca | 'A wasted effort': US tourism groups attempt to win Canadian visitors back | Sunday 6th September, 2026 |
| abcnews.com | US tourism groups want to win Canadian visitors back. A testy trade war isn't helping | Sunday 6th September, 2026 |