Trending PR Campaigns
Aer Lingus 90th Homecoming Posters
Aer Lingus commissioned Uncommon Creative Studio and photographer Linda Brownlee to produce a poster campaign marking the airline’s 90th anniversary. Rather than product features, the ads foreground close-up photography of emotional reunions — including real crew — to celebrate the idea of ‘homecoming’ and earn cultural attention around the milestone.
Why it worked: It piggybacked a hard news peg (90th anniversary) with a tight visual counter-narrative (extreme-close reunion shots, real crew) that felt fresh and coverable.
The lesson: Consider tying a meaningful milestone to a single striking visual device using real insiders; keep branding minimal and let emotion lead.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| aerotime.aero | Aer Lingus marks 90 years with special vintage flight - AeroTime | Wednesday 27th May, 2026 |
| adage.com | Aer Lingus marks 90 years through OOH ads with people arriving home - Ad Age | Tuesday 16th June, 2026 |
| creativereview.co.uk | Aer Lingus launches emotive new poster campaign | Wednesday 17th June, 2026 |