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Top 3 Campaign in Travel · June 2026
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Top 3 Campaign
Travel · June 2026

Aer Lingus 90th Homecoming Posters

PR Campaign
Wednesday 27th May, 2026

Aer Lingus commissioned Uncommon Creative Studio and photographer Linda Brownlee to produce a poster campaign marking the airline’s 90th anniversary. Rather than product features, the ads foreground close-up photography of emotional reunions — including real crew — to celebrate the idea of ‘homecoming’ and earn cultural attention around the milestone.

Why it worked: It piggybacked a hard news peg (90th anniversary) with a tight visual counter-narrative (extreme-close reunion shots, real crew) that felt fresh and coverable.

The lesson: Consider tying a meaningful milestone to a single striking visual device using real insiders; keep branding minimal and let emotion lead.

Aer Lingus
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
aerotime.aero Aer Lingus marks 90 years with special vintage flight - AeroTime Wednesday 27th May, 2026
adage.com Aer Lingus marks 90 years through OOH ads with people arriving home - Ad Age Tuesday 16th June, 2026
creativereview.co.uk Aer Lingus launches emotive new poster campaign Wednesday 17th June, 2026
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