Trending PR Campaigns
The Colosseum Turns Pink for Breast Cancer Prevention
Komen Italia lit Rome’s Colosseum pink and projected messages such as “prevention is our masterpiece” to launch its annual breast cancer prevention campaign. The landmark gave the awareness message a striking public stage and made the launch easy to capture and share.
Why it worked: Hijacking an iconic landmark with a single vivid visual and government co-sign created a time-peg and irresistible, shareable b-roll for editors.
The lesson: Consider staging a bold, one-shot visual on a famous backdrop with an official partner to hand newsrooms ready-made footage and quotes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| romatoday.it | Dal Colosseo al Pantheon, i monumenti di Roma si colorano di rosa per la prevenzione del tumore al seno | Tuesday 22nd September, 2026 |
| euronews.com | Rome’s Colosseum glows pink for breast cancer prevention campaign | Wednesday 23rd September, 2026 |
| euronews.com | Rome’s Colosseum glows pink for breast cancer prevention campaign | Wednesday 23rd September, 2026 |
| inkl.com | Rome’s Colosseum glows pink for breast cancer prevention campaign | Wednesday 23rd September, 2026 |