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#1 Campaign
Health & Wellbeing · July 2026
Tuawa hydration at Gay Games Valencia 2026
Friday 10th July, 2026
Tuawa deployed filtered water fountains across 37 venues at the XII Gay Games in Valencia, supplying sustainable tap water to ~10,200 athletes and claiming the event avoided about 428,400 single‑use bottles, 5 tonnes of plastic and ~35 tonnes of CO2. The hook: replacing bottled water at a high‑profile international sporting event to generate attention for sustainable hydration.
Why it worked: It swapped a default (bottled water) at a huge, time‑bound event and quantified the impact with crisp, verifiable metrics and dates.
The lesson: Consider replacing a standard practice at a big moment and publish a simple before‑vs‑after calculator with hard numbers and a deadline.
Tuawa
Global Omnium
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| tuawa.es | Tuawa en los Gay Games València 2026: 36 fuentes y cero plástico | Friday 3rd July, 2026 |
| abc.es | Los Gay Games Valencia 2026 evitan 35 toneladas de CO2 y cerca de medio millón de botellas de plástico | Friday 10th July, 2026 |
| levante-emv.com | Tuawa ha ahorrado casi medio millón de botellas de plástico durante los Gay Games | Friday 10th July, 2026 |
| lasprovincias.es | Récord sostenible en los XII Gay Games de Valencia | Las Provincias | Friday 10th July, 2026 |
| marca.com | Los XII Gay Games València 2026 evitan 35 toneladas de CO₂ y cerca de medio millón de botellas de plástico de la mano de Tuawa | MARCA | Saturday 11th July, 2026 |