Trending PR Campaigns
Fairtrade’s Fair Pay campaign
For Fairtrade Fortnight, the Fairtrade Foundation published polling showing 84% of UK adults are concerned climate change could affect food supplies, then used the findings to launch a call for better pay for farmers growing staples such as coffee, tea, cocoa and bananas. The hook is the direct link between farmers’ incomes, their ability to adapt to extreme weather and the future availability of everyday foods.
Why it worked: It paired fresh, nationally representative polling (84% concerned) with a concrete policy ask, tying climate anxiety to a pocketbook food-supply risk.
The lesson: Consider fielding quick-turn polling that quantifies a widely felt worry, then attach a single, doable action for business or government.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Fears mounting over climate impact on food supplies, reports Fairtrade Foundation | Wednesday 23rd September, 2026 |
| thegrocer.co.uk | Fairtrade sales soar, but foundation warns of growing pay challenges | Monday 5th October, 2026 |