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Top 3 Campaign in Automotive · September 2026

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Top 3 Campaign

Automotive · September 2026

AA Trust #BeltUp young driver research

PR Campaign

Wednesday 23rd September, 2026

The AA Charitable Trust analysed five years of crash data and found that more than one in three people aged 17 to 29 killed in car crashes were not wearing a seatbelt. The stark statistic gives its ongoing #BeltUp campaign a timely hook to urge young drivers and passengers to buckle up, even on short journeys.

AA Charitable Trust

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
motoringresearch.com	A third of young people killed in cars were not wearing a seatbelt	Wednesday 23rd September, 2026
highwaysindustry.com	Young driver seatbelt deaths: 35.65% figure	Monday 28th September, 2026

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