Trending PR Campaigns
The Better Menopause: Funding clinical evidence
The Better Menopause is investing £100,000 in a University of Southampton clinical trial of its Better Metabolism supplement, involving up to 90 menopausal women. The hook is a brand putting its money behind independent research in a fast-growing market where evidence is often thin.
Why it worked: It flipped a crowded wellness pitch into hard news by funding an independent RCT with pre-registered endpoints, budgets, and timelines.
The lesson: Consider pre-registering a small independent trial for your claim, publish the protocol, timeline, and budget, then pitch exclusivity.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nutraingredients.com | The Better Menopause: Bringing scientific substantiation to the burgeoning menopause market | Tuesday 22nd September, 2026 |