Trending PR Campaigns
Would You Pass the Driving Theory Test Today?
Fundación Línea Directa tested 1,700 Spanish drivers with real theory-test questions and found that 91.9% would fail today. GO! Autoescuelas joined the resulting media conversation, discussing the findings on Cadena SER and using them to highlight how little drivers refresh their road-safety knowledge after getting a licence.
Why it worked: It hijacked a looming policy change with hard, test-style results (91.9% fail rate) that inverted assumed competence and fueled debate.
The lesson: Consider running a live, pass–fail stress test on everyday skills tied to an imminent rule change, then offer immediate fixes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| goautoescuelas.es | El 92% suspendería hoy el examen teórico | GO! Autoescuelas | Tuesday 22nd September, 2026 |