Trending PR Campaigns
Unscramblerer.com Spelling Study
Unscramblerer.com analysed Google Trends and Ahrefs search data to publish a list of America’s most-misspelled words and the top misspellings by state, timing it ahead of the National Spelling Bee to earn news coverage about digital-era spelling habits.
Why it worked: It piggybacked the National Spelling Bee with fresh, state-by-state Google search data, creating timely, localizable headlines and easy lists.
The lesson: Consider timing new proprietary rankings to a national event, with geo-cut data so every outlet gets a ready-made local angle.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cleveland.com | Top 10 most misspelled words in America 2026 revealed - cleveland.com | Thursday 21st May, 2026 |
| upi.com | Research: 'Favorite,' 'niece' among America's most misspelled words | Thursday 21st May, 2026 |
| cbsnews.com | These are the most-misspelled words in the U.S. - CBS Minnesota | Friday 22nd May, 2026 |
| newser.com | America's Top Misspelled Words | Saturday 23rd May, 2026 |
| local21news.com | 'Bougie, Maintenance, Niece': What words do Pennsylvanians struggle to spell the most? | Monday 25th May, 2026 |
| mentalfloss.com | The Most Misspelled Word in Every U.S. State | Friday 29th May, 2026 |