Trending PR Campaigns
Spoken Multi-Cast Listening Study
Spoken commissioned Edison Research at SSRS to run a blind listening study where 1,005 fiction audiobook listeners compared AI multi-voice “Multi-Cast” productions to human-narrated excerpts; results showing higher favourability for Spoken’s AI were published and picked up by mainstream press, positioning the company and its creative approach as a culturally interesting talking point.
Why it worked: A rigorously blinded A/B test flipped the AI backlash narrative with counterintuitive numbers, giving journalists fresh, defensible conflict and data.
The lesson: Consider commissioning a blinded, third‑party A/B test that challenges a loud assumption, then pitch the surprising topline stat with embargoed crosstabs.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insideaudiomarketing.com | Edison Study: AI Audiobook Narration Clears Consumer Hurdle. | Tuesday 14th July, 2026 |
| variety.com | Surprise: Many People Prefer AI Audiobooks, New Study Finds | Tuesday 14th July, 2026 |
| publishersweekly.com | Some Listeners Prefer AI Narration for Multi-Voice Audiobooks | Tuesday 14th July, 2026 |