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Etalentum V Informe sobre IA
Friday 15th May, 2026
Etalentum published its fifth report on Generative AI adoption in Spanish businesses, highlighting that only 9% of SMEs have fully integrated AI versus 40% of large firms; the study includes original survey data on skills gaps, governance, risks and role creation to stimulate media coverage and discussion about AI readiness in companies.
Why it worked: It turned a hot, fuzzy topic into a sharp gap statistic—9% vs 40%—backed by proprietary survey data and clear governance failures.
The lesson: Consider quantifying a timely readiness gap with your own survey, then spotlight one stark metric that embarrasses laggards and anchors headlines.
Etalentum
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| eleconomista.es | Solo el 9% de las pymes españolas utiliza la IA de forma estructural frente al 40% de las grandes empresas | Thursday 14th May, 2026 |
| abc.es | V Informe Etalentum sobre la IA: solo el 9% de las Pymes la usa frente al 40 % de las grandes empresas | Friday 15th May, 2026 |
| levante-emv.com | Solo el 9% de las pymes valencianas utiliza la IA de forma estructural frente al 40% de las grandes empresas | Thursday 21st May, 2026 |