Trending PR Campaigns
The Underground Fungal Network Map
The Society for the Protection of Underground Networks led a study mapping arbuscular mycorrhizal fungi across the world, estimating that their threads stretch 110 quadrillion kilometres. The striking scale comparison — enough thread to reach the Sun hundreds of millions of times — gave journalists a memorable way into research about soil ecosystems and the pressures threatening them.
Why it worked: It nailed a shock-scale stat (110 quadrillion km to the Sun hundreds of millions of times) grounded in peer-reviewed, global data and vivid visuals.
The lesson: Consider framing your pitch around one audacious, arithmetic-backed comparison plus an interactive map from original measurements, not anecdotes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sciencedaily.com | Beneath our feet lies a fungal superhighway stretching 68 quadrillion miles | Monday 15th June, 2026 |
| wired.com | There’s a Global Network of Fungi Under Your Feet. This Is the First Complete Map | Sunday 5th July, 2026 |
| spacedaily.com | Scientists mapping the underground fungal networks that link tree roots estimate the threads stretch for 110 quadrillion kilometres worldwide, enough that laid end to end they would reach from Earth to the Sun nearly a billion times | Tuesday 22nd September, 2026 |