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#1 Campaign in Health & Wellbeing · September 2026
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#1 Campaign
Health & Wellbeing · September 2026

Sensogenoma: Music Leaves a Molecular Mark

PR Campaign
Thursday 10th September, 2026

Over five years, the Sensogenoma research project invited thousands of people to listen to music while researchers analysed their blood, saliva and tears. The resulting finding—that music creates a measurable molecular signature—gave the project a strong human-interest hook, amplified by a live concert that doubled as a public laboratory.

Why it worked: They turned a universal experience into hard, reproducible biomarkers—14 protein shifts from 5,000 people—then staged a live data-collection concert.

The lesson: Consider pairing a public, relatable ritual with before/after biomarker or behavior measurements, then reveal one crisp, counterintuitive metric.

Sensogenoma GenPoB GenVip Real Filharmonía de Galicia Banda Municipal de Música de Santiago de Compostela
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
gcdiario.com Sensoxenoma evidencia que la música deja "huellas medibles" en genes y proteínas Thursday 10th September, 2026
elidealgallego.com Escuchar música produce cambios medibles en los genes, según constata el proyecto Sensoxenoma Thursday 10th September, 2026
elcorreogallego.es Entender por qué la música genera una respuesta fisiológica, el nuevo reto del pionero proyecto del IDIS Sensogenoma Friday 11th September, 2026
cope.es El proyecto Sensogenoma demuestra que la música altera los genes y abre vías terapéuticas para el autismo y el alzhéimer Saturday 12th September, 2026
abc.es Expertos gallegos constatan que la música deja «huella» en los genes y las proteínas de quienes la escuchan Saturday 12th September, 2026
laregion.es Antonio Salas, catedrático de Medicina en la USC: “La música no puede modificar el ADN, pero sí la actividad de los genes” Sunday 13th September, 2026
cope.es La música puede cambiar cómo se expresan nuestros genes: así lo está demostrando Sensogenoma Thursday 24th September, 2026
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