Trending PR Campaigns
The Classic MOT Survey
Hagerty surveyed British classic-car enthusiasts about the 40-year MOT exemption, finding that 64% support a bespoke annual test designed for older vehicles. The tension between enjoying an exemption and still wanting reassurance gave the brand a timely motoring story and a clear policy hook.
Why it worked: It turned a counterintuitive data point—exempt owners still wanting annual checks—into a timely policy hook amid ongoing MOT rule debates.
The lesson: Consider fielding a quick poll exposing a surprising split within a beneficiary group, then pitch it as a concrete policy fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| motoringresearch.com | Most drivers support a bespoke MOT test for classic cars | Tuesday 22nd September, 2026 |
| autocar.co.uk | Classic car owners want MOT tests back - but do we need them? | Monday 28th September, 2026 |