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Top 10 Campaign in Finance · September 2026

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Top 10 Campaign

Finance · September 2026

RIP Retirement

PR Campaign

Tuesday 22nd September, 2026

Finder surveyed 757 employed Australians and revealed that 4.2 million fear they may never afford to retire. It turned a familiar superannuation story into a stark, headline-friendly measure of retirement anxiety: the number of people who believe they will never clock off.

Why it worked: It converted a vague cost‑of‑living fear into a hard, scalable headline number (4.2 million) tied to current retirement anxiety.

The lesson: Consider quantifying a widespread dread into a single, population‑scaled number that local media can headline and regionalize fast.

Finder

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
finder.com.au	RIP retirement: 4.2 million Aussies fear they’ll never clock off \| finder.com.au	Tuesday 22nd September, 2026

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